Eleven years ago, two U.Penn MBA students spent many late nights wondering why the shipping industry was trapped in the past and what could be done to modernise it. Fast-forward a couple of years later, post-graduation, the two classmates founded Electronic Shipping Solutions (ESS) with the mission of delivering the first industry accepted electronic bill of lading (eB/L) solution. In the last two years, ESS has manifestly delivered on this promise, with our eB/L solution steadily being globally adopted for all shipping modes: tankers, barges, bulkers and containers. With this rapid evolution, our current Electronic Shipping Solutions brand identity no longer reflects the continual evolution and innovation delivered by the company’s dedicated and expert team. It's for this reason we are delighted to announce that we have now completed a rebranding exercise, with the most crucial aspect being that ESS has been replaced by essDOCS (pronounced ‘sDocs’). Our robust new brand identity, including a new logo and associated marketing assets, better reflects the modern and cutting-edge product that our company embodies. Thank you all for playing a crucial part in essDOCS’s success in our joint endeavour to revolutionise the shipping industry.